PETA.... are they crossing the line?

PETA is known as People for the Ethical Treatment of Animals. They have more than 2 million members and supporters and are the world’s largest animal rights organization. They focus on four areas which are factory farms, laboratories, clothing trade, and entertainment industry. Other issues that they work on are the cruelty of killing beavers, birds and other pests.
The people that follow or support animal rights believe that animals should not be used for our food, clothing, entertainment and experimentation. They believe that animals deserve consideration of their best interest.

So what does that all have to do with two half naked women on a blow up bed kissing and posing provocatively. It’s an animal rights campaign taking place in Texas. PETA said that this promotes the message that vegetarians make better lovers. Many of the viewers feel offended, but does that mean it’s wrong?

PETA feels that this campaign is affected, and that many people do want to see it. They will stop for a sexy women wearing lingerie and won’t for their vegetarian starter kit. “It’s a sexy display”, says PETA’s spokes person Lisa Lange “it’s an attractive message to men”. PETA believes that people that are vegetarians are sexy and that they live a sexier lifestyle then a person that eats meat.

When asked about the super bowl ad she said “if it didn’t work we would use it”
Super bowl ad showed women rubbing vegetables all over themselves, many found this offensive too.

“People are getting the message. We got 3 million views of our super bowl commercial that went to web site and over half of them stayed on and watched the video of our undercover investigation."

So what is right and what is wrong? Is it ok to offend some people to get attention? I think that this is a great example of the PR that is going on today, even though some people might find two women kissing offensive, it’s what many people want to see. They are getting good results from this campaign, and the super bowl ratings prove that. 3 million people responded to the commercial and over half stayed on and watched the video.

It just proves that PR is about getting the attention that you want; you need to pull in your targets and get their attention. I think that this is a great campaign, even though not everyone finds it attractive obviously many people do and it is helping their organization and its helping them get the word out about them.

A lot of people are wondering what 2 women kissing have to do with animal rights, and I say nothing. But who cares, it’s making people interested and getting people to their site.