23andMe

23andMe Reaches Out to Mommy Bloggers

23andMe launched a fee online community on March 31 for moms and women that will gather information about pregnancy for research purposes. 23andMe is a personal genetics company. As part of its communications effort, which it gets it support for Rubenstein Communications, 23andMe brought in 14 mommy bloggers who are blogging on the company site about their participation in the online community.

The manager of communications for 23andMe, Rachel Cohen said “It’s the first time the company has reached out to mommy bloggers. There’s really a gap in the online wealth of information about very scientific information about pregnancy. That fits in perfectly with what we’re trying to do.

To generate awareness about the community, the communications team is using Twitter, Facebook, and also announced the launch on Good Morning America.

23andMe, like I mentioned before, is a personal genetics company that provides genotyping services directly to the consumer. It was founded by Linda Aver and Anne Wojcicki and the funders include Google and Genentech.

“23andMe believes that genetic research tools can and should be used to give us a deeper understanding of the role genes play in our individual lives. By using advances in DNA analysis and offering education, tools, and expertise, they want to help others take a bold, informed step toward self-knowledge. “-23andMe website.

23andMe’s Pregnancy Community is free unlike other services they have such as 23andMe Parkinson’s Community.

Members of 23andMe Pregnancy Community can take weekly quizzes about specific health issues that occur in pregnancy such as morning sickness, weight gain, drug reactions, and food craving. With the results they are about to compare themselves to other pregnant women and mothers.

Before reading this article I had no knowledge of 23 and me. But after browsing through the site I found a lot of good and interesting information. If provides it’s using with unique ways of finding information about your health through the use of DNA as well as your own ancestry.
They also provide a Genetics 101 with tons of answered questions that can help someone get more familiar with how genetics plays a huge role in our lives.

And to add the 23andMe Pregnancy Community is great. Moms can help moms to be, have a good and healthy pregnancy. I think that this is a great site for women that are going through her first pregnancy.